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soft drinks

Though the health care reform bill has officially been tabled until after the break, there is still work to do in Congress before a vote can be scheduled. At the top of the list? Find a way to pay for the bill.

The Senate Finance Committee has considered a number of funding options but nothing seems to generate the right balance of Congressional and, more importantly, taxpayer support. But they keep trying.

If only they could think of something to tax that could be spun as promoting health…

Yes, you guessed it. The so-called “soda tax” is now back in the picture.

The soda tax (which failed when proposed in New York) has been proposed in the House and Senate as a potential revenue generator to pay for health care reform. The tax would be a 3 cent surtax on soda, energy drinks and “other” sugary drinks (various proposals have included taxing, for example, certain kinds of juices). The Congressional Budget Office estimates that the increase would generate $24 billion over the next four years. If you’re doing the math, that works out to 200,000,000,000 drinks per year (or 800,000,000,000 over four years). Yeah, we in America love our sugary drinks.

And it’s clearly what’s making us fat. At least that’s what Congress is hoping we’ll believe. The bill to tax these drinks is being pitched as part of a strategy to help Americans “lower consumption of sugary drinks” and therefore, improve your overall health.

The argument has some weight (*clears throat*) behind it. A New England Journal of Medicine article published in April argued that sugary drinks “may be the single largest driver of the obesity epidemic.” The article goes on to say that “interventional studies show that reduced intake of soft drinks improves health.”

So, the theory goes, soft drinks are “bad” and raising taxes on them would be “good.” The revenue from the tax would help pay for obesity-related health spending, which reached $147 billion last year. In fact, research shows medical spending averages $1,400 more a year for an obese person than for someone whose weight is considered to be normal. Keep in mind, though, that those numbers include spending on diabetes and heart disease, which are considered to be “more common” in obese persons but not always connected to weight.

Basing their research on increases in taxes on tobacco products, scientists at Yale believe that higher prices for soda would result in reduced consumption. Estimates vary as to the actual drop in demand, but the initial research suggests that for every 10% increase in price, consumption would decrease by 7.8%. Those that stop drinking soda and sugary drinks would then switch to healthier drinks, which would result in less weight gain and therefore, fewer health problems (and costs).

Voila! Problem solved!

Only maybe it’s not so black and white.

Statistically, it is the poorest Americans who are continuing to pack on the pounds. Research suggests that while rates of obese adults are leveling off for some, the rate is not decreasing for poorer Americans. A tax increase would hit those Americans the hardest – but would it change behaviors?

Maybe not.

In 2008, the New York Times reported that food and beverages made up about 15 percent of the average person’s spending. Spending on soda represented about .3% of a person’s overall budget in 2008, statistically, fairly insignificant. And while the cost for soda remains relatively low, the cost of many healthy foods increased last year; the cost of eggs, for example, increased at a rate of more than 15 times that of soda. In 2009, the price index for fruits and vegetables increased more quickly than that for soft drinks or sweets (Source: Bureau of Labor Statistics). In other words, eating healthy is expensive (nothing new there) and making it more expensive to consume less healthy treats won’t necessarily make people more healthy. It may just make people more poor.

The American Beverage Association, agrees (no surprise there). They have consistently argued that the tax would affect poor Americans the most. In response to the ramped up rhetoric on the tax, the association has formed a coalition called Americans Against Food Taxes in opposition to the tax. The coalition claims that education, not taxation, is the answer to America’s obesity problem. They cite studies which indicate that “the sensitivity of individuals to changes in relative food prices is not sufficient to make ‘fat taxes’ a viable tool to lower obesity.” In other words, they argue that taxing soft drinks won’t make us more healthy.

So which is it? Will a soda tax fit society’s ills? Or at least put a dent in it? I’m not convinced that it will.

Besides, if you believe Coca Cola, you can’t tax soda! It brings both Democrats and Republicans together, remember?

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soda_bubbles.jpg

I received in the post today, almost on cue, a Special Report by the Tax Foundation which reported on, among other things, how folks felt about a tax on sugary drinks. Here are some of their findings:

Adults are generally opposed to a tax on sugary drinks (59%). Those with a high school diploma or less voice more opposition to such a tax than those with a graduate degree or more. Those with children in their household oppose a tax on sugary drinks more than those without.

Geographically, New England is the only region to favor the tax – but just – with 52% voting yes.

By party affiliation, while a majority of all those who identify with a party oppose such a tax, Republicans (67%) and Independents (56%) voiced a stronger opposition to Democrats (53%).

Interesting data, for sure! So much so that I was inspired to create a little survey of my own. Please take a few minutes to answer these quick and easy questions… I’ll post the results next week.

Click here to participate in the survey

Image courtesy of Spiff via Creative Commons.

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Argh. Can our debate on health care and taxes get any worse at this point?

After New York tried – and failed – to tax sugary soft drinks as part of a so-called “fat tax”, you’d think the matter would be put to rest. But that’s far from how our Senate works. If it doesn’t work, let’s, er, try it?

It should come as no surprise, then, that the Wall Street Journal is reporting that the Senate is considering such a tax at the national level to help pay for health care reform. You’ve got to be kidding.

First of all, I believe that we need health care reform. No child, no family should be without proper medical services in the richest country in the world. I don’t think we do it through taxes. How about, oh, I don’t know, revoking the tax exempt status of insurers instead? But I digress.

The party line is that a tax on these beverages might suppress usage and suddenly make us all incredibly healthy. But really, what makes sugary sodas any worse than chocolate? Or potato chips? Or any of that fairly questionable food that you can get at a fast food restaurant?

And it’s not just soda that might be taxed. The Senate is considering proposals to tax all “sugary beverages” which would include traditional sodas like Coca Cola but also drinks like Gatorade and Capri Sun.

You and I know that it’s all about money. The Congressional Budget Office estimates that a tax on these drinks could raise about $24 billion over four years. A lot of money. But only a drop in the giant bucket that is our deficit.

Of course, the American Beverage Association is fighting the proposed tax. Studies have shown that increasing the tax will likely decrease consumption – something that the industry doesn’t want. It’s a fairly powerful lobby so passing such a tax won’t be a small feat.

And I’ll come clean: I don’t drink sugary drinks. I’m a coffee (black, no cream, what are you – nuts?) and Diet Coke kind of girl. My kids do not drink soft drinks of any kind or Kool Aid. They drink milk, water and juice (yes, sugary but not added sugar). So such a tax wouldn’t affect me. But man, is it a slippery slope. When does the Senate decide that taxing sugary soft drinks aren’t enough? When do we slap a national tax on coffee or orange juice? Or milk?

Tax has always been used to modify behavior (think about why you own your home, rather than rent). But these days, it feels like it’s going too far. What do you think?

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