Once upon a time, professional ballplayers went to play for a team and they stayed. They were franchise players – so good that entire teams were built around them. Think Jon Elway. Dan Marino. Larry Bird. Cal Ripken. Things aren’t exactly the same anymore. It took more than a few minutes to adjust to seeing…
When LeBron James hits the court in Nike apparel, does it make you like Nike more or less? What about David Beckham wearing (sort of) Armani underwear or Adidas sportswear? Do those endorsements make you want to go out and support those brands? Major labels seem to think so, signing up a number of athletes,…
The spectacle that was the Lebron-athon on yesterday is over. If you haven’t heard (in which case I desperately want to know how that happened), James chose Miami. It might have had something to do with taxes. Or maybe he was desperate to get out of Cleveland, a city that is devastated – and ticked…
LeBron James is a wanted man. Just after the first day of the NBA free-agent signing period, at least six teams (including his current team, the Cleveland Cavaliers) want a sit down to discuss a deal. Of course, you and I both know that the Cavs don’t have a chance. Despite being able to offer…
