Germany may not have taken home the World Cup – but plenty of cups boosted revenues last month. The Finance Ministry of Germany is reporting that the country’s beer tax in July yielded revenues of a nearly 10% increase over the same time period last year. How much are we talking? The tax for July alone added 73 million Euro (or $94 million US) to the country’s treasury. In contrast, revenues from the preceding months (beginning in January) were actually down overall.
In the end, Germany settled for third place in the Cup. Just imagine the boon to their revenues if they had come in first place…
