Getting To Know You Tuesday: Logan Graf

Logan Graf is a Texas-based CPA, firm owner, and content creator who isn’t afraid to challenge the traditional accounting firm model—or poke a little fun at the profession along the way.

He owns The Graf Tax Co., a virtual accounting firm serving small business owners, and leads Counter, a community that helps accounting firm owners build better businesses without the burnout. He also co-hosts the Own Your Firm podcast and creates educational (and often entertaining) content for accountants, earning a following of nearly 60,000 on LinkedIn.

A graduate of Texas Tech University, Logan has been a CPA since 2014. And if you appreciate a little self-deprecating humor, his LinkedIn bio describes him as a “CPA firm owner, accounting community runner, content creator, punchable face.”

But honestly? One of the least punchable guys you’ll ever meet.

So, let’s get to know Logan.

In His Own Words

1. Where are you right now? Leander, TX

2. What’s your official title, and what do you actually do? I have three. Chief Tax Officer, where I run my CPA firm. Content creator, where I make videos for accountants. Community runner, where I help accountants be better firm owners.

3. Where did you go to school, and what did you study? Texas Tech University. Studied accounting, specializing in tax.

4. How did you end up in tax? I had a really good tax professor during my undergrad studies.

5. What was your first real job? Like, grown-up real job? Tax accountant at a CPA firm.

6. What’s one thing people might be surprised to learn about you? I’m tall, 6’4″. It doesn’t come across on screen.

7. If you weren’t working in tax, what would you be doing? Working as a chef… or YouTuber…

8. What’s the best piece of tax, money, or career advice you’ve ever received? You’ll never regret spending more time with family.

9. What tax issue do you think is getting too much attention right now? How easy it is to file taxes with AI.

10. What tax issue isn’t getting enough attention? How we should get a 7216 for all clients if we use AI on their tax data. (Note from Kelly: Under Section 7216 of the tax code, tax preparers generally must obtain a taxpayer’s consent before disclosing tax return information to third parties, including AI platforms, unless an exception applies.)

11. What’s the biggest tax myth you’d like to bust? Business vehicle deduction. It’s rarely done right.

12. What’s a tax question you wish people would ask you more often? “Do I really need an S Corp?”

13. What’s one tax rule you would change if you could? I think self-employment tax should start after a certain income threshold. (Note from Kelly: Self-employment tax is the Social Security and Medicare tax that self-employed individuals generally pay on their net earnings, typically at a combined rate of 15.3%, in addition to income tax.)

14. What’s one non-tech thing in your office that you couldn’t do without? My wrist pad.

15. Which tech tool, platform, or software do you rely on most in your practice? Superhuman email.

16. What’s the best use of AI in tax or tax practice? I really like to use AI to compile a bunch of data together to save time.

17. What are you watching right now (streaming or otherwise)? I don’t watch much TV, but I’ve become addicted to the Red Rising book series.

18. Coffee or tea? COFFEE. Only one a day, though…

19. Pancakes or waffles? French toast.

20. If you received an unexpected tax refund tomorrow, what would you do with it? Other than apply it to next year… I unironically want a 20-year-old G Wagon.

You can find out more about Logan on his website. You can view his profile and find links to his podcast and socials on his dot.card.

About Getting to Know You

If you’d like to recommend a tax pro to be featured, send your suggestions to gtky (at) taxgirl (dot) com with the subject: Getting to Know You Tuesday. Self-nominations are totally okay and encouraged! If you’ve submitted a nomination before, feel free to send it again. I’ll consider all submissions, even those that were selected, so long as they were more than three years ago.